Jim
You could be right.
This how the letter began:
"Dear Mr. Lloyd
Mr. Whigham and I have discussed the various merits of the land you proposed buying, and we think it has some very desirable features."
Apparently he was asked to give his opinion of the property before they purchased it. If they were simply asking him for a favorable report to garner support I don't think he would have gone into the detail that he did, and they would have attached it to the official MCC report. And I don't believe Lloyd & Co needed support from anyone, they did what they wanted. It appears to me they were honestly seeking CBM's expertise and guidance. I guess the question is would they have gone else had he given a negative report?
On a related note Robert Lesley purchased 130 acres at Radnor in May 1909. "It is understood the purchaser will make extensive improvements to the ground." I sent the article to Merion, and they didn't think much of it.