I don't think there's one right or perfect solution. Markets differ. My golf club in Charlotte is close to a simple, pure golf club. No large, lavish clubhouse, French chefs or fancy dining, and no tennis. A lot of our furnishings are second-hand (I've been told). But we do have a swimming pool. As I've said before on this site, if we did not have the swimming pool, we'd be out of business. That's an extra we need to keep the young families with children coming in.