Honestly, I am beginning to think that golfers don't know what they want.
Everyone is biased toward a course where they score well, which clearly goes against the trend toward long holes, narrow fairways, tall rough, forced carries, lots of trees and bunkers, and fast greens and tightly mown fairways.
Golfers talk about all those things as being good, but when forced to play a course like that, they shoot WAY over their average, and rarely come away impressed with the design.
I hear complaints about blind shots, "goofy" greens, impossible bunkers, "unfair" obstacles in the middle of the fairway, overly thick rough around the greens, elevated greens and fairways mowed so tight they can't get a ball in the air.
OTOH, if they play a short course that has little undulation, few trees, light rough, ground-level greens and no bunkers they'll talk about how boring it was.
So... I think the golfers I know want:
A course that is 7,000 yards on the card, that actually measures about 6,300
Narrow fairways but not where their drives land
Rolling topography, with flat spots to hit their approaches from
Lush fairways, that give their drives plenty of roll
Undulating greens, with big level areas for the holes
Soft greens that never get bumpy from traffic
Lots of bunkers but none that collect their golf balls
Holes that play downhill
Lots of trees, none of which are in play for their shot pattern
This should allow them to brag about the great score they shot on the 7,000-yard course with heavy rough, undulating greens, narrow fairways and a slope rating of 189.
Me, I want a course that makes me hit some good shots but doesn’t eat all my golf balls.
Give me SOME chance to recover from my bad shots, and a few bad bounces on my good shots.
I don’t want to play on a soccer pitch, nor do I want to be doomed to double bogey or worse every time I hit a bad shot.
Make me think about how I am going to get out of the trouble I am in, as opposed to beating me over the head with a stick for my transgressions.
Favor imagination and guile over raw power on at least half the holes, and you’ll make me a happy man.