Troy,
This brings up a GREAT point and one I think we tend to forget about on this site. I'll caveat the question by saying: I'm tired of hearing about the short straight hitter that just keeps it in play. My dad (non-golfer) in his best Georgia drawl will say about a co-worker, "Well he just pokes it out there about 200 hundred and makes his pars and bogeys. He's so accurate, he could probably beat you." I always reply, "On which set of tees and on which course?"
So the question is this: Is it forgotten that the long hitter must be more accurate with his tee shot to stay in play? Now I'm all for shortening a certain tee shots. Doglegs, fairway bunkers, tightened landing areas all do this. However, making a general rule as an architect that the long hitter be penalized for being long, or forced to hit the club that the architect desires is akin to being fascist.
I'll use a term now called strategic width. Choking the fairway down isn't necessary to stop the long ball. My personal opinion is that undulation (that is, imperfect lies and stances), and hazards that don't involve losing a ball (sand and swales) are much more effective than rough at controlling the long hitter. This accomplishes two things 1) It keeps the long hitter in play where a miraculous shot may save the hole for him 2) It lets the short hitter know that if he continues to position his tee shots better than the long hitter, he will be competitive. Strategic width, for me, is a recipe for fun and interesting golf. TOC is considered wide by today's standards, but the proper positioning and angle remains small.
Wait until you guys see Old Mac. I banged away at a few holes with the driver and quickly realized that positioning my approach was the key. Length only matters if you are accurate. That is why I don't believe that fairways should be choked repetitively.