It's interesting that a hole can be so different because it isn't laden with a bunch of sand and mounding !! I guess on that level it is very different, at least very different from most modern design.
If this is a new Doak creation, I can't help but applaud. Like I said before, there's a remarkable lack of ego in that green complex, there's no "look at me look at me!" quality, and I personally admire that kind of restraint. I'm probably overstating (as I am unable to quell my massive ego and my own personal lookatmelookatme tendencies), but there is a peaceful, zen quality to that picture, and for whatever reason the hole looks like it belongs there.
And if you look at that green, there looks to be some interesting contour. Maybe that would also up the memorability factor.