"Write a print advertisement for it that SELLS its excellence as a golf course.
Can it be done?"
DanK (sm):
Can it be done? Well, I don't really know but here's what I would do; I'd throw a total curve-ball at 'em and perhaps one they didn't even understand; perhaps because they'd never seen anything like it before (the ad, that is).
I'd say:
"This is arguably one of the best courses in the world but we positively refuse to even attempt to tell you why. For that you must come to see it for yourself and determine the reasons why on your own."
That kind of curve-ball can really works sometimes. Years ago when I sold real estate I got so tired of the general syrupy bullshit boiler-plate real estate advertizing I decided to create one that was a total curve-ball and one I hoped would create almost total confusion as to its meaning.
From years of reading Country Life Magazine (English) which has always had some amazing real estate listing in the front of it, I noticed that in England they rather regularly describe a large estate that has beautiful views and such as simply a Beautiful or ideal "Situation."
So I created an ad for a farm I had that simply said: "A Beautiful Situation."
Basically our phone rang off the hook on that ad and about 90% of the callers wanted to know what "Situation" meant.
But the point is the ad got about ten times more calls than the usual crap real estate ads here we were using.
