I disagree with Sean's take that fewer are willing to pay the big bucks when it comes to golf in Ireland/Scotland/Englad. I'd argue that for many -- and I doubt Castle Stuart is trying to do 40,000 rounds per year -- 150 pounds is not that big a deal for a once-in-a-lifetime experience. When you think of it places like Perry Golf are all about people who aren't worried about the cost of golf -- otherwise they'd book it themselves. And I'd also argue that Ireland is now -- largely -- more costly than Scotland when it comes to golf.
Beyond that, I find it fascinating how the comparison point is TOC. What's the cost of maintaining TOC? Very little. What was the construction cost? Who knows, but it was paid for 200 years ago. So why are you paying 130 pounds to play there? Because demand dictates the fee the Links Trust can charge. You are being soaked and pretty much every one would say, "Soak me some more." I'd be included in that group.
However, I doubt Castle Stuart and Mark Parsinen are soaking you. I expect the land was expensive to acquire. I know the upper holes were largely created, so there was a significant cost in moving land. And top this off with the fact that I suspect Mark and Gil have created a course they feel will capture a lot of attention. They feel the market -- for however many rounds they hope to attract -- will accept that price. It isn't aimed at every golfer -- it is aimed at those making a pilgrimage to Scotland and are willing to pay the price. And I bet there will be a lot of them, especially if the course is well received.
This is capitalism -- this isn't some service to golf. Mark is trying to make a buck and recoup his initial investment. Feel free to not go to the course if you feel it is too costly. However, for those Americans thinking it is too expensive, forget the exchange. What you get for a pound is about equal to what you get for an American dollar. And I bet you'd play a lot of pretty average $150 golf courses that won't rival Castle Stuart if you think of it that way.
That said, when I walked around the course in 2006, it looked like it could be a step better than Kingsbarns, and that would be quite an accomplishment.