Adam,
I am not sure why it bothers you when "no one makes the critical jump to advance the field as a whole". Now it may very well be that others are leading and RTJ is catching up but at the same time, the Wright Bros. didn't start right out with the 747. As you state, a perfectly balanced ecological golf course isn't feasible right now, but it may be in the future. I get the sneaking suspicion that when all is said and done, it will actually take a lot of technology to make them so, not less.
Tony,
If your question is from your earlier post:
"First, the question is not about "effective marketing" or whether marketing is allowed. It is about whether it is "exaggerated, misleading or false publicity." Or as your code further states: "involving dishonesty, fraud, and deceit…or misrepresentation." "
Then I guess my answer is 'No" especially to the second part of the question. On the first point, I disagree again because of the value judgements. One thing we have all faced from environmentalists is the unanswerable question of "could you do more?" and "are you doing enough?" From a person who hates all development, or golf courses, the answer will always obviously be no. For most, doing all we reasonably can with current knowledge should be enough.
I agree that there is no reason for this board not to question any gca, RTJ included about environmental or other issues with candor and frankness. I am sure not trying to stop that. Its just that I don't think implying that RTJ has breached his ASGCA ethics with this is a correct position.
Brian,
It may be "dangerous" to RTJ to spout off if not true, because the truth will come out eventually. Its still a value judgement - I think that GBI just naturally has a combo of conditions that allow less fertilzers, etc. to be used as compared to say, Palm Springs or the US transition zone. And, a lot of it is related to wealth and cultural attitude.
Even then, I think a lot of American gca's could be annoyed with the ad, just because we might have to say "me, too." As a matter of fact, the casino job I just got had interviews a few days after this proclamation came out and I viewed RTJ as our main competition. I was worried about how to counter that proclamation in the interview and ended up just telling them specifically what I was going to do on their site to be "green" and honestly telling them that being as green as they said they wanted to be would be a bankroll test in some cases, and I got the job. Being specific outdid a general proclamation, as it would for almost any potential client, IMHO.
Framing your question in terms of "100%" sure makes it tough to answer yes, counselor, but in the real world, there are shades of grey and this ad, IMHO, goes nowhere near black.
I agree that the ad isn't particulary fresh and I don't get the impression that RTJ is going to be a world beater and lead the charge to pesticide free golf courses from this ad any more than you do. That said, I do know he is involved with environmental issues in CA and probably feels that if his designs meet his home state standards, they probably are cutting edge in a lot of ways.
As usual, I doubt we are all that far apart in opinion. I am not really defending the ad - it is what it is - an ad. I am defending against the notion that it is some sort of ethical breach, even if it may be questioned by some.