Pat Mucci has argued on this site that a lot of the best clubs are run by dictators.
I have observed the same to be true. Clubs run by committees have a harder time getting things accomplished. If the committees are run by surveys they have almost no chance to be great.
My observations, in no particular order (believe me), as a mere member of Roger's club. I got this discussion going again. Background. I'm don't feel like an old member, but a member who's older (67, member since 1995). However, I believe I've been a member longer than at least half of all current members, so maybe I am an old member after all.
First, Mike says that "If the committees are run by surveys they have almost no chance to be great." Maybe Pat believes thats true, too. I take it that he means that if committees are run by surveys, and clubs are run committees, then the "club" has almost no chance of being great. Obviously, this begs the question of what it means to be a "great" club. Is it one that the members believe brings them high personal status by reason of belonging? One that has a highly rated course or one on which national championships or PGA tournaments are contested? Or, one that's been around a long time and is still going strong today? Etc., etc. Is AGNC a "great club"? I'm sure most golfers would say "yes," emphatically, but how many would give up membership in their own club to be members only of ANGC? So, "great" is complicated. Depends on who you ask, doesn't it? I'm not asking for answers. That would be an interesting discussion in itself, and indeed Bradley didn't ask what it took to be a successful club, but rather whether a club could achieve not just "greatness," but rather "true greatness," without a vision.
Second, as a matter of fact, Roger's comments about an assessment for a new club house and the practice tee at Carolina GC were hypothetical, merely to make the point that if you were to do a good survey, you'd have to be very careful with the questions. If a Board wanted honest answers, the questions should be posed in a way that doesn't push a particular answer. Surveys must be very carefully constructed to be useful. (In fact, I believe our most of the new, younger members did join the club knowing exactly what the situation with club house was, and expecting it to stay that way.) Roger, correct me if I am wrong about the principal purpose of your examples of survey questions.
Third, the question which I got the discussion going again on had to do with whether member surveys could be useful in setting a vision for a club. Bradley's original post asked: "In my opinion no club can achieve true greatness without a vision and it's own distinctives. I also think that vision rarely ever comes from many sources, but rather from one visionary who is the kind of gifted leader that people trust." Later he added, "Let me bump the topic with this question: are member surveys helpful in developing a vision?" It seems to me that this presupposes that the club has no vision, or no clear vision, and that it needs to develop a vision. If you've got a club run by a dictator with a vision and the membership is happy to follow the dictator and his vision, then end of story. Great. But that's not what we're talking about, at least not what Bradley's questions seem to point to. We have three questions: (1) does a club need a vision to be truely great? (2) must that vision come from a dictator? (3) are surveys useful in setting a vision for a club?
Fourth, specific questions about a new club house or cutting down particular trees on your course or whether to overseed the practice tee in the winter are details, the answers to which may, or may not, be dictated by the established vision. Vision is a much broader concept. Bradley's questions have to do with establishing a broader vision that will drive those decisions, with or without surveys. Bradley, correct me if I misread you.
Fifth, I'm not sure what motivated your questions, Bradley. Are you thinking about a rudderless club (or maybe just one that is great, but not truely great), real or hypothetical? That's how I read the question. You want to know how to move to the next level -- is a vision important, and how does a club find a vision. Then, you say the most like answer is that the vision to save comes from one particular person, the dictator, so to speak. Fair enough. Cliff Roberts, the greatest dictator in golfclubdom that I know of, sure showed how it could work, to a point. But is that the only way?
Sixth, Roger's club's situation is one that I think suits Bradley's questions very well. As Roger points out, the club has undergone very rapid changes in membership. In recent years the Board has done a great job in keeping the club going, rejuveniating it, if you will. And not to disparage prior Boards. Things happen. Pat says:"Letting the club get run down like that sounds like the leadership was AWOL over the years." So what? How do you move forward? Roger's club is not at the greatness level, let alone the true greatness level. As far as I can tell we're simply trying to do the best we can to live and prosper. For that I think a vision would be helpful. Possibly our Board, or individual members thereof, have a vision or visions. Sometimes I think I've figured it out, and then, bam, something happens which causes me to readjust my thinking. Of course, this rumination begs the question of whether a vision needs to be expressed explicitly or only implicitely. For an old, successful club (a truely great club) I am sure that question is irrelevant. But for an evolving club, I believe it's worth considering.
Seventh:
Roger: "Surveys can be useless without the right wording and quantification of each question. An established club should have figured out its mission and membership a long time ago. Its tough when your club has transitioned and the right kind of survey question can be very helpful."
Pat: "I'm sorry but I can't agree with you on that issue. If the club has been successful in attracting a new cadre of members (53 % ) over the last four (4) years, those new members must have found the club, as it existed prior to them joining, very attractive. So, what's the rush to change what attracted them in the first place?"
Fact: there's no particular rush to change anything at the club as far as I can see. The club is a work in progress. As Roger points out, surveys can help confirm that you're on the right track (though, again, I'm thinking that Roger is talking more about specifics than the vision). The survey is just a tool to help the Board and management keep the club on track and help it grow and prosper.
Eighth:
Roger: "Why are you so afraid of them [surveys]?"
Pat: "Because they're not accurate. They don't reflect the feelings of every member, they only reflect the structured opinions of those who respond, and, the way they're phrased often predisposes the membership to set answers. Having to take a survey indicates that the club's leadership is out of touch with the membership."
Surveys aren't a perfect reflection of the membership. Not all will respond. However, public opinion polls are selective, too. You can't get everyone to respond. Is a typical club' survey going to be statistically significant? Probably not, but keeping that in mind it can still be useful. Pat is right. The phrasing of questions is critcal. That, too, was Roger's point with the hypothetical questions posed above. Club leadership "out of touch with membership." When you've got the tremendous turnover we've had, that's understandable. A survey might bring them in touch.
Ninth:
Pat: "And, if you took in 260 members over four years and didn't have a clue as to what they were looking for in a club, the admissions committee just recruited bodies, not members who fit the culture of the club."
That's fine, if you had a culture and you didn't mind going bankrupt in the process of trying to find such members. Which is not to admit that we "just recruited bodies."
Tenth:
Pat: "But, why would so many people join a club that was allowed to run down? Most prospective members examine the financial side of the equation, initiation, dues and assessments. If 260 members joined in the last four years they must have liked the club the way it was. If not, if they joined knowing that it would cost an additional $ 10,000 assessment once they joined, there had to be some lure."
Answer: Value shoppers. Promise and hope. The new members liked lots about the club the way it was, and hoped and expected that it could be "improved" in certain ways, ways that would cost them a little more money, but not the kind of money, for what you get, when you put it in an old line, full service country club. Remember, Carolina GC is in essence just a golf club.
In sum, it's a club that is still finding its way and I submit, looking for a vision that will guide the club to long-term success (I think true greatness or even greatness is too much to think about right now). As I suggested in an early post, I think a survey could be useful in helping the "leaders" find a vision. It's not the end of the road, but properly done could be a useful part of the journey. I would prefer that to bringing Cliff Roberts back to life to run our club.