From The Charlotte Observer
GOLF COURSE REVIEW
Charlotte Golf Links makes game accessible
By Ron Green Jr.
rgreenjr@charlotteobserver.com
Posted: Wednesday, Jul. 06, 2011
Charlotte Golf Links.
http://media.charlotteobserver.com/smedia/2011/07/06/12/51/6I3oW.Em.138.jpg|204Charlotte Golf Links.
Charlotte Golf Links.
For 18 years, Charlotte Golf Links has been a distinctive part of the local golf landscape, offering players a layout that gives a gentle nod toward the true links of the world.
It was designed by Tom Doak before he became a star in the design world and while no one will confuse Charlotte Golf Links with his work at Bandon Dunes, among other places, it's a pleasant place to play golf. That, after all, is the objective.
Charlotte Golf Links isn't overpowering -- it's only 6,700 yards from all the way back -- but it has a fun collection of holes, including five par-3s. More than trees, the design uses native grasses and mounding to challenge players.
Under the direction of general manager Rich Richeson, Charlotte Golf Links is striving to become a full-service destination with a learning center and initiatives designed to cultivate new players while enhancing the experience for its many regulars.
Charlotte Golf Links is one of five Carolina Trail courses with learning centers -- The Divide, The Tradition, Birkdale and Highland Creek are the others -- with a focus on bringing new players into the game and keeping them.
"It's not about structures but about programming. The objective is to create new adult golfers who become loyal to the game and the course," said Richeson, who wrote the curriculum for the PGA of America's Get Golf Ready initiative in 2009.
The course offers a five-week program that not only teaches new players the basics of hitting shots, chipping and putting, but also takes them on the course to get them more comfortable with playing the game and its etiquette. Teaching people to make a proper swing but not giving them on-course experience keeps only two in 10 in the game. Teach them the swing and then help them on the course brings eight of 10 back, Richeson said.
In addition to the five-week lessons, new golfers also get five free rounds. The goal was to have 800 students through the various learning centers this year and, Richeson said, it's likely more than 1,000 will participate based on the early numbers.
"At some point you have to grow golfers," Richeson said. "You want to make them feel welcome in a non-intimidating way. It's critical to what we do."
THE DETAILS
Charlotte Golf Links
11500 Providence Road
Charlotte, NC 28277
704-846-7990
www.charlottegolf.comRead more:
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