Does anyone know what happened here?
I think it would be great if we could talk about the failure of a 50 Million dollar country club that was designed by its billionaire owner. Who played it, what do you think? Why did it fail? Would a better design resulted in success?
Ryan:
I never saw the course, only the breathless write-up here a couple of years ago by a poster we had never seen before (or since). I was skeptical, not because it was unlikely the owner could have built a great course himself, but because it was unlikely that anyone would care.
How successful do you think Streamsong would have been if they had marketed Bruce Hepner and Keith Rhebb (who ran the job for me and for Bill) as the designers? Would the golf magazines have tripped over each other to praise the place and decide which course was better, or would they have ignored it, as they did Adena? I'd guess somewhere in between; Adena, being a private club, was not going to get the same level of coverage as a resort with a large marketing budget.
I'm not saying it's all about marketing; quality matters, and the best-known firms have been putting out some great work. But in my experience it seems like it was easier for a lesser-known architect to attract attention as an underdog when the big names were churning out 5 courses a year, than today when their marketing power is undivided.