"Slow Play" has to do with perceived time vs. actual time. For example, a 5 hour round at St. Andrews may not be perceived as "slow" because the player is in awe over all that is happening, the choices, the setting, the caddies, the accents, etc. But, at a local muni, a 5 hour experience with a few long waits is considered "slow." Both, are acutal timed at 5 hours. Also, a 5+ hour round along the Pacific at Pebble may not be a bad experience, whereas the same length of round at a drab resort course with palm trees as hazards may be the worst round ever.
Also, "slow play" is a point-by-point description...an approach to a hole may be a slow point, and so may a tee, but the round may not exceed a reasonable overall time. The key is pace where we try and make the round flow and ebb correctly. Also, consistency is key. If Starbucks delivered various temperatures, various intensities and a mix of services, no one would go there. The key is product consistency in golf...we want the customer to say, "_________ Golf Club, it's a great course, you can always expect a 4 hour round and the place is awesome." Not, "________Golf Club is a great place, but you'd better get a time before 9am or you'll miss all the playoff games, and maybe dinner."
Bill Yates and I are giving another series of Pace Seminars at the GIS show. Hope to see some of you there.