As the world flattens, the relevance of the pro is getting squashed. It started when they lost their monopoly over the equipment market. They still have a PR function as promoters of the game (through lessons, etc.), as the public face of clubs, and as communication hubs within clubs, but their future looks bleak. I think golf loses something as the stature of the pro wanes, but I'm not sure what. I'm not sure I could say what value they truly add, from a management perspective, as opposed to being just one of the hired help. Some of their decline has been self inflicted. Their addiction to power carts, in particular, sends a very poor message to our youth.