I agree that at a club with a decent-sized membership, possibly the best you can do is, as our Director of Grounds puts it, "firm as possible while still being green."
I have had this discussion several times with him, and the question is always "how much brown will the membership accept?"
2 quick stories: Our DoG tells a story of playing with board members at his former club, and being told very vociferously by a couple that they wanted the course firmed up, and didn't care about some of it being brown. "Great! how much brown can you stand?" "What do you mean?" "Well, how about if maybe 2 fairways of grass around the course were brown?" "UGH, no way!" "How about 1 fairway?" "Ugh, no way." End of discussion. And these were folks who at least claimed to be F&F fans.
Second story: During the South Course project, we had a grounds committee meeting on the course. Since we were regrassing the fairways, they hadn't been irrigated, and were browning up pretty good. Me, a buddy, and our Director of Grounds thought it might be a good time for taking a shot at it, and at least trying to begin the education process. I played straight man - "Sam, how would the course play if it firmed up? "well, its terrific for regular players because they get extra roll, while better players have to shape the ball to keep it in the fairway and in proper position." "And what does turning the water off do for disease pressure?" "Well, turning off the water significantly lessens disease pressures on the course." "and what about the budget?" "Well, it would allow significant savings in water use, fertilizer, etc., etc.." "And how much brown would there be?" "well, with our grasses, there might be a fair amount of brown scattered around the course, possibly as much as 10% of the fairways or more would look like what you see out here," Committee: "Ugh, no way, we can't let our guests see it looking like this."
Possibly concrete F&F can be obtained at a golf club with relatively few members and a dictator-president. However, I think "firm as possible while staying relatively green" is the best that can be done, and even that is a huge improvement over "lush and flushed." I have never had as much fun playing the courses as over the past couple years.