Good topic!
I believe "shock", "awe" or, what I would call the "wow" factor really depends on who you are speaking to or your audience. From what I have learned from a couple of years on this discussion group, this crowd is not at all interested in "shock and awe". "Shock" can sell a new course, but likely not to this crowd.
Having been fortunate enough to play a lot of great new and classic courses in western North America and in Scotland (really do not know those of the eastern seaboard or south or Ireland or Aussie tracks), I would say I consider "shock" to be those courses that are over the top, like a Furry Creek up here in BC, the Desmond Muirhead design of the teeth of the shark, maybe PGA West when it first appeared on the screen.
As for 'awe" or "wow", I suggest:
- Chambers Bay - Living in the northwest and spending some time in golf, there is no way we would have ever considered having a course of that type up in this part of the world. My response, having played the course twice, is "wow". It is very special. Why? Very firm fairways and greens. Just like Scotland and on top of that, you get a great view of the San Juan Islands!
- Bandon - That place just blew me away when I first went there. Not just the golf, which has been detailed so many times on this site (especially by Tim Bert when reflecting his passion for Pacific which a lot of us agree with) which made it a big "wow". It blows the socks off any new courses or resorts in the modern world. But to many who would not frequent this discussion group, Bandon may be considered "remote" and too rough for their liking. Because those of us on this site generally love a more natural site and think back to 'links" golf, Bandon is heaven. It may not be so to those who seek "shock".
- Re Cypress, from what I know, the only "shock" in the design is 16 and maybe the combination of 15 and 16 and you could throw in the tee shot on 17. The rest of the place is just a wonderful unique Mackenzie layout (assuming it is his layout and not by Marion Hollins as has been suggested). The first 14 holes make the most of the dunes and the forest and 15-17 make the most of the coast. It is a "wow" but not a "shock". Frankly, it is heaven.
- Tobiano up in BC is a "shock" golf course. Mainly because of the severity and extremes of the place. I suggest the developer was looking for the "shock" in being able to sell lots and houses. The views, the contrasts between fairways and the barren areas just off the course.
So generally, "shock" to this crowd would generally be a negative whereas "wow" or "awe" expresses an appreciation for good architecture, constent with classic values.