Kalen - your post made me look up the word gimmick, just because it's one of those words where I feel like I know the meaning, but also know that there might be something more to it that I'm not considering. From Dictionary.com:
1. an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.
2. a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
4. Electronics Informal. a capacitor formed by intertwining two insulated wires.
–verb (used with object)
5. to equip or embellish with unnecessary features, esp. in order to increase salability, acceptance, etc. (often fol. by up): to gimmick up a sports car with chrome and racing stripes.
I think you meant 5, while Jay might pick 1.
Tom - I hear you. Honestly, that is a really good par-5, and the chimney doesn't add anything, in my opinion.