George, get used to every major being overhyped, so long as Tiger is playing in it. The knee gave them an angle, but Tiger chasing Jack just sells, plain and simple. It's a pretty dang interesting thing to watch, no matter where they play it - how often do you get a chance to see a guy making his case to being the best ever at something?
I confess that watching the Open made me want to go play Torrey. I have issues with the way some of the holes looked on aesthetic grounds but overall the course looked rather inspiring to me, and fun to play too.