TEPaul:
I've taken each quote and written a response.
"The thing I don't like about your attitude is you seem to think the manufacturers themselves have zero responsibility in all this. Maybe you even think that's the way it's always been because it's business."
Manufacturers responsibilities are: 1. Company survival (if in trouble). 2. investors and or shareholders. It is not complicated. Defending the game doesn't even register on the list. Sure manufacturers want to be active participants in the game, assisting its promotion, but there are rules for equipment, and if a company wants to produce this stuff...legal or not...I say let them, it's been done for decades. If the legal limits are no longer working for the game, then set new ones, and only the REGULATORY AGENCIES can do this. I would not even begin to think the manufacturers would assist, want to assist or even condone such actions by the regulatory body...why should they...it is not in their best interests (company or investor).
Where is MacGregor Golf today? A shadow of its former self. Powerbilt? Hogan is part of Spalding. The list of obsolete firms is long. What about the company that signed Price for 25 million? Don't you think any of these companies would like to have had a breakthrough product rather than be nonexistent?
"none of the manufacturers would have dreamed of doing what some these companies are doing today."
You are right...charging 500 dollars a club was out of their dream range. It is a different landscape today. That is the reality. It's not a small shop controlled by Hogan, Titliest, MacGregor, Spalding, Powerbilt, and Wilson...but big...worldwide business. Except for golf course architecture, what industry does not provide better and more service, better products at better prices than it did 50 years ago? 25 years ago? 10 years ago?
"Back then none of the manufacuturers would have dreamed of confronting and threatening the regulatory bodies like they are today. It wasn't very long ago that the likes of an Eli Callaway could not have existed. Most of those manufacturers had a feel for the game and its future--but not so anymore. These people today are not much more than the indirect powers of Wall St."
That was back then, but you do agree it is big business. Perhaps the close relationships prevented action from taking place 20 years ago...ever think of that?
"I realize the USGA and R&A have to wake up and deal with today's atmosphere and deal with the manufacturers differently than they ever have--they have to begin to understand the world of the manufacturers has changed dramatically and figure out a way to deal with it--something that they really didn't have to do in the past."
You make these guys at USGA HQ sound arrogant and out of touch with the above remark. They only have to lead. There is nothing new with that.
"But if you think, as you appear to, that the USGA can simply say to them--that's enough--you're dreaming, in my opinion! What that would inevitably do is destroy golf much sooner rather than later."
Destroy golf! Ugh.
I'm not dreaming. The USGA & R&A need to justify whatever action they take, but they can revise existing rules without a communal lovefest to make everyone's feelings known. That is time wasting Dr. Feelgood BS. Do the science and draw conclusions. Let the manufacturers know what will happen and give them time to reply. Then review their claims. If they leak like a siv, and the science remains sound...revise the rules and drop the gavel. If they don't like it...see you in court. That is the basic outline, but need not be anymore complicated than that.
"What the USGA and R&A's mission is now is to get these manufacturers to understand the significance of uncontrolled technological advances..."
Like they do not know?! They know, but why should they care? Really? Once again, their job is not to defend the game (that is the job of the USGA & R&A) but to create profits and beat the competition to the next great punch...and the more massive the profits the better. It allows more ´R&D to find the next big one.
"...and aggressiveness towards the regulatory bodies rules and regs and how that's a real peril to the long term health and prosperity of the game and its architecture. That understanding (the manufacturers) is the key to the long term survival of the game and yes to the manufacturers long term business health too!"
ypu have it backwards...The regulatory bodies BY THEIR NEGLIGENCE to address the situation ARE THE EXISTING THREAT to the long term health of the game, not the manufacturers.
If the ball is rolled back to 1980 standards, all the flamethrowing in the world by manufacturers would not change the fact that the upcoming era of 7,600 yard courses would come to a pretty abrupt halt. The manufacturers could spit 200 yard flames, but if the rules are sound, (upheld in court if need be) the game is also sound. The rest is a sideshow, and I cannot imagine manufacturers wasting investors money on a complaint campaign...a court case yes, but after the case is settled, the story is over.
"That's the only way with this new aggressive atmosphere amongst the manufacturers!"
You define what as aggressive? Exactly what have manufacturers done which is aggressive? Is someone going to court to defend their rights aggressive? When two ruling bodies cannot get on the same page? When rules have multiple interpretations...like box grooves did?
"The regulatory bodies have to get them onto the same page in understanding the future of equipment and the game. If they don't do that and simply tell them to cease and desist without first preparing a logical way to do it the manufacturers are just going to tell them to go F...themselves and if you think enough people to make a difference are going to follow the regulatory bodies and not the manufacturers I think you're really mistaken."
I answered the first part above... but are you saying the masses will disregard the rules of golf? I don't believe that for a NY minute...we've gone over this one before...the traditions and history are too long and ingrained.
"The USGA clearly has to act--but in my opinion there's clearly a way to do it and there's clearly a way not to do it. One way has a chance of working the other way will very likely just blow up in their faces!"
I am for a Scientific approach, Scientific Methodology for getting to the bottom of this...to do anything else would be folly, but what has the USGA done? Zip.
"And for God's sake try to understand that the manufacturers do have some responsibility in this! They took some responisbility once and there's no real reason they can't do it again!"
TEPaul I will never accept the manufacturers having a role in this...it is not their role...not their job, and here is where we differ big time. You have a Utopian view of this issue...somewhat socialist...That for the good of The State (USGA/Game), the Collective (manufacturers) must refrain from making golf equipment too good so it does not make the courses we love obsolete. This will never work, but sound principled LEADERSHIP, based on sound facts has had an exceptional success rate.
Manufacturers have no responsibility except to produce safe equipment. It doesn't have to be conforming. Their responsibility is not for the "Collective Good of Golf" but to those who have risked their money by investing in the firm. Those who have risked their capital and expect a return for their investment...many of those individuals are non-golfers.
I would love to see a CEO explain to investors..."The reason nobody is buying our product is because we miscalculated...you see...ahhh...we went the Swedish route...took the ahhh...moral high ground and produced balls and clubs which didn't propel the ball or do not fly as far as the competition...but they were in terrific looking...so far...but...ahhh...ahhh...this was a miscalcullation and we (almost inaudible now) lost 75 million this past year (75 million of equipment nobody would EVER buy)...ahhh...
If Callaway, or any other company neglects this or fails to move with the times, produce the best possible tools for the trade...they are destined to go the way of MacGregor...once known as The Greatest Name in Golf, now just a small fragment of its former self.
Manufacturers manufacture, regulatory bodies lead the direction of the game...very different purposes...confusing the two only distorts and complicates the discussion...but TEPaul...I won't be fooled.