I think it would be great if ANGC would embrace a more environmentally friendly conditioning and setup -- and more achieveable to courses that lack their nearly infinite maintenance budget.
However, if they did that I still think it would need to be "sold" to some extent in terms of how it provides better golf. I don't think the average golfers really cares whether the course is green or brown as it pertains to his golf game, but the firm conditions are something a lot of golfers look at as a negative. How often to hear about "hard ground", "greens won't hold", "can't take a divot in the fairways", "ball kept bouncing into the rough" as disparaging remarks from golfers more familiar with lush conditions when playing a course that's maintained F&F?
I think most golfers know that ANGC's perfectly manicured look is only achieveable at great expense, and they also know that the stereotypical muni with brown spotty fairways, splotchy greens, rough that still has some of last fall's leaves hiding in it, and water hazards choked with algae is the example of what you get when you have little expense.
Its great that F&F conditions, less fertilizer, less water, less intensive maintenance practices are better for the environment, can save the course money and can provide a better golfing experience to people who share our beliefs about what constitutes a well conditioned course. But to the average guy it just says "cheap", or if they are on the far right of the political spectrum, might say something like "sellout to the environmental wackos" as well.
Until the majority of golfers learn to appreciate this type of conditioning as providing better/more fun golf, it will be more difficult to sell in terms of clubs (especially upscale ones) convincing their membership they should do what ANGC is doing (i.e., if ANGC went this direction) Average golfers like soft greens because they can't hold their shots on firm greens. Even on courses where there is ample room for a run-up many golfers consider that shot to be somehow inferior because they believe it is the mark of a better player to land the ball on the green instead of running it up -- that's what women and old men do in their minds.
So I don't think we should fool ourselves that all we need to do is get ANGC on board and the tide will turn. I think that it will help a lot for courses struggling with their maintenance budgets, but for many private clubs and upscale daily fee courses, I think that it will not be so easy for them to change their maintenance practices just because ANGC does.