Jason and Cabell,
As I communicated via IM with A.G. Crockett and briefly alluded to here, I went through this exercise back in the 1990s at my home club of over 20 years. American Golf took it over in an incestous relationship after the club was sold to an American Golf controlled real estate investment trust (REIT), and among the first actions it took, it imposed a mandatory riding policy on weekend and holiday mornings during the Daylight Savings Times months.
I fought it on several fronts including getting a petition signed by over 100 members asking for a reversal, petitioning the USGA to use their bully pulpit since that organization was in the midst of its "Walking Member" campaign, and becoming a shareholder in the REIT with thoughts of getting the SEC involved on the basis of special rules requiring arms length dealing between owners and managers of REITs(both had the same head).
Nothing positive came out of my efforts, in fact, when AGP threatened to or put the REIT into bankruptcy, the settlement included a sale to a Goldman Sachs affiliate which resulted in a 50% loss of my shares' value. To add insult to injury, the USGA's response to my plea was that they don't get involved in a club's operational issues; I think the USGA staffer remarked that they are not in the practice of telling their member clubs how to cook their hamburgers.
One of the things I tried to do was to show the club that since most of the members rode anyways, 70 - 90%+, depending on the time of the year, that the rule was not necessary. I can't remember the exact numbers, but based on the number of unfilled tee times in the morning shift and the number that typically walked during the hottest months- mid June through mid-Sptember, that they could more than make up the revenues by having one extra guest day per month. I also showed them that if 10 walkers left the club over the policy, the whole program would be a loser.
Needless to say, they did not relent, though they do now have a couple of guest days per month in season, and one each week the rest of the year. Over the next couple of years, my group of a dozen or more broke up, with about half eventually leaving the club. Tee times and tournament slots became widely available and the club has been running continuous membership campaigns to secure new members. That is not to say that all this resulted from just the mandatory riding ram down, no doubt that the competitive market had a bearing, but the managment company mindset of one size fits all definitely undermined the camaraderie that had been developing at the club since the mid-1960s when it was founded. I joined in 1981 and left at the end of 2004. To my detriment, I allowed the mandatory riding rule to poison my experience, and it was totally unnecessary from the club's standpoint financially as well. Most members chose to ride, but the managers wanted it all.