I think it is an affectation which should utterly be cryet doon. Who actually knows the names of any of the holes at Augusta, or even cares? Other than the Road hole, only sad anoraks like us will know the names of any others at St. Andrews. Same with Dornoch and Foxy, Troon and Postage Stamp, Prestwick and Alps, North Berwick and Redan, Carnoustie and Sepctacles, etc., etc. Many of the greatest and most venrable courses (e.g. Muirfield, County Down, Portmarnock, Ballybunion, Lahinch) have no named holes. Yes, I do know about the Dell hole, but that is an informal name which has been earned over time. That's the way it should be, IMO.