The business model failed, not the course.
This again. The business model was not the reason it failed. A very small percentage of the many prospective members I took around at the club's behest in 2005 were querying the business model.
Most wanted to know why the clubhouse and second course hadn't been built yet, and weren't about to join until there was much more development. It was simply a golf course on the ground, with no other amenities, and the Three Stooges simply refused to listen to anyone about such matters.
A lot of construction finance was involved with the sale of apartments - the bust up with Inform led to a fatal delay that meant nothing happened for over a year. If the bust up hadn't of happened, there would have been finance to construct the clubhouse, Fingal course and perhaps other elements of the development.
The constant rumours of its impending demise from a certain member of The National didn't help, either.
For me the golf course is not the problem.
Mike,
Much as it pains me to admit, Chris is correct in one instance. The course does polarise people. A significant proportion of the prospective members I took around - maybe 30%? - hated the course. Of course, a few of these were people who thought Metropolitan was a better course than Royal Melbourne, but still...
Although I disagree with Graeme Grant's assessment, his views are an accurate representation of what people didn't like about the course.
One of the other reasons was the overwhelming difficulty of certain shots and holes. An obviously difficult course like National Moonah may have a couple of easier moments, which leave a player thinking he has conquered the beast. On a short, wide course perceived to be easy, but which isn't if you don't have your wits about you, the half dozen or so difficult shots simply lead to a struggle they didn't understand why they were having.
It's a course that demands a very good short game to score well on, and the average player simply doesn't have one, concerned as they are with 460CC, MOI and such.
Mark, I know they're in huge debt, have wronged many many people, and they have run things very poorly to say the least. I asked my question because Tom posted the folowing -
I'm not sure if it was the business model that failed, either. I think it is the clients themselves. They got a bad reputation for their financial dealings, and from then on no one trusted them enough to join the place.
Tom's post seems to imply that dealings PRIOR to the drive for members led to GCPL having a bad reputation. Which in turn cost them credibility. Or have I misread Tom's post?
MM
Matt,
No, I sort of read it that way too. I wonder what he knows...
As I have reiterated in previous posts, it was 2005 that killed them. They had a great course - albeit one that a reasonable number of people didn't like - open, but nothing else. There was no way anyone was going join until significant other development took place. I don't believe there was that much negative talk around then, at least in the wider community, but by 2006 there definitely was.
For all intent and purposes, although St Andrews Beach was not the success at this stage it had been hoped, the current situation is not due to the relative lack of success in that project so far.
The land at St Andrews Beach was one of the few assets they had, which they used to raise finance for their other projects. Kennedy Bay, for instance, was losing $400-500,000 per year. They spent millions building Bass Coast, were warned there wasn't the water supply to enable it to work, went ahead and built it, then watched it blow into the ocean. Then had to spend more money again last year to finish 9 holes.
A proposed development at Taggerty took substantial time and money. No development was happening at either Kennedy Bay or Bass Coast, and to complete the development required significantly more capital from the lenders, as last year's financial report stated in fine print.
From what research I gathered, many of the contractors involved at St Andrews Beach - aside from Tom Doak and the course staff, obviously - were paid, if not all of their fees, the vast majority of it.
The other projects killed St Andrews Beach more than St Andrews Beach suffered a fatal wound.