TEP:
The right choice for each player to minimize his score given his skill level, temperament, weather, conditions, status of hole/tournament/match, barometric pressure in east Mongolia, etc.
So yes, I understand it's different for each player.
My point is, while I do believe the pros are far better at acting on this choice, I don't think it's rocket science to ascertain what the choice is. And I do still believe the weekend warriors have a lot of aims and goals on the golf course that go far beyond minimizing their score.
Those little guides crack me up also! "A drive down the center leaves a real shot at birdie." Gee, I couldn't have figured that out!