The game represents integrity and responsibility. It is one of the few "games" that is largely self-policing. The stories of players calling themselves on rules violations are far too numerous to even begin to discuss. A person with integrity and a sense of responsibility who makes an error that offends people and offends people's sensibility about the game that they cover should make an apology. Golfweek's editor made a mistake. His employer canned him. Whether you think the penalty was too harsh or not harsh enough or perfectly appropriate, there is still room for apology. Its apology didn't follow the time-honored non-apology route of apologizing "if" anybody "was offended", in straightforward fashion, they said the cover "offended our readers, advertisers", etcetera. If somebody doesn't want to accept that apology or if they want to lampoon the situation, or if somebody wants to continue to swing brickbats, we always have the First Amendment at the ready.