Years ago, Preakness Hills CC had a reasonably attractive LOGO, a little busy but okay.
One day a registered letter arrived from an attorney for a club in Florida, claiming that Preakness Hills had copied their LOGO, and demanding that we change our LOGO. No one had ever heard of the club, nor seen its LOGO.
Rather than negotiate or fight the alleged copying charge, the club decided to create a new LOGO. Months and months of work went into the process and finally, after input from many sources, and the decision by those chosen to embark on the task, a new LOGO was adopted.
It has to be one of the ugliest LOGOs ever created.
No one would buy a shirt for the purpose of displaying this LOGO, and pro shop sales of shirts displaying the new LOGO took a nosedive. If it wasn't for bad taste, some people would have no taste at all.
Now, years later, we're about to design a new logo, some of us are hopeful that a simple but elegant LOGO will be designed and adopted. BUT, time alone will tell.