Steve,
They may not want to love you, but can you make them love you, even against their own will? It is very satisfying to turn a bad attitude into support, just be careful not to get attached to the outcome. They may never come around, but by giving them the best you've got you win either way. It's kind of like going for an unusual golf shot. Even if you miss, you get credit for the attempt.
In general, I expect that some of our patrons will misbehave and I will find a way to correct them and accept them. They are alot easier to correct when they feel accepted, IME. I also expect that some patrons will leave the course better that they found it, and for them I find it easy to give rewards, often no more than asking how the greens are rolling, or being very attentive to a question or complaint.
I guess my main point is that getting angry isn't very productive, and really shouldn't be allowed on the playground. By finding alternate strategies, I've become better at my job and I enjoy it more. As a proffessional, I think I should model fun behavior, hopefully better than any one else. When I do pull it off, they sometimes love me even when they don't want to.