TEPaul,
I figured that was the case. My anecdotal evidence was from years ago.
But did the rankings create the demand?
I know plenty of corporate (shall we say not good guys) who have made it a point to play PV as a notch on their belt.
My guess is these same guys will flock to Merion after .the US Open. (because most that I'm referring to haven't heard of it yet)
I guess it's just me, but if I was a member of such a club as PV, I'd want to share it only with people who appreciate it for the golf, cameraderie, and golf course.
Kind've like Palmetto is (was?) now (and hopefully stays that way-although I've already heard they redid the proshop during the "renovation")