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mike_malone

  • Karma: +0/-0
Crenshaw's hat is a big departure.
« on: July 08, 2007, 05:09:24 PM »
In today's game with so many sponsorships, I find it refreshing that Crenshaw's hat is just Coore&Crenshaw.
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AKA Mayday

Brian_Ewen

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #1 on: July 08, 2007, 05:11:25 PM »
Because ?

You think its by choice , or ?
« Last Edit: July 08, 2007, 05:15:01 PM by Brian_Ewen »
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Tom Dunne

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #2 on: July 08, 2007, 05:24:36 PM »
Well, it's not generic, he's simply promoting his own company rather than someone else's. I have to say, in flipping back and forth between the Sr. Open and the AT&T, I didn't even notice. Always great to see Ben in contention, though!   :)
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mike_malone

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #3 on: July 08, 2007, 05:38:34 PM »
I don't think many marketing people would consider the simple names of two people in small type on a hat much of a sales pitch.
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Mike Sweeney

Re:Crenshaw's hat is a big departure.
« Reply #4 on: July 08, 2007, 05:53:01 PM »
Quote from: michael_malone on July 08, 2007, 05:38:34 PM
I don't think many marketing people would consider the simple names of two people in small type on a hat much of a sales pitch.

Actually the two names is a big leap from Ben's days with Buick:

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Tim Bert

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #5 on: July 08, 2007, 05:56:41 PM »
I'm no expert, but I've got a marketing degree which I don't use on a daily basis and I would consider that hat to be a marketing effort.  Saying "it is just two names" is a bit oversimplifying the situation.  Proctor & Gamble would just be two words too.

That being said, nothing jumps off the screen quite like the gigantic polo man on Watson's chest this afternoon.
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redanman

Re:Crenshaw's hat is a big departure.
« Reply #6 on: July 08, 2007, 07:40:23 PM »
Quote from: michael_malone on July 08, 2007, 05:09:24 PM
I find it refreshing that Crenshaw's hat is just Coore&Crenshaw.

Yeah and Mickleson's visor is just "Bearing Point".

You guys need a fricking life.  It IS advertising. C&C get more passes around here than Scooter Libby at teh White House.

BTW, hat's off to little Ben for finishing second with a strong round whilst Watson choked like a python swallowing an elephant.  78 was pretty disappointing, TW.
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Dan Herrmann

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #7 on: July 08, 2007, 07:47:31 PM »
I'd have loved a hat that said, "Coore and Me"
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PThomas

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #8 on: July 08, 2007, 07:51:52 PM »
Quote from: Mike Sweeney on July 08, 2007, 05:53:01 PM
Quote from: michael_malone on July 08, 2007, 05:38:34 PM
I don't think many marketing people would consider the simple names of two people in small type on a hat much of a sales pitch.

Actually the two names is a big leap from Ben's days with Buick:



I always thought Ben looked so out of place with that Buick hat...
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mike_malone

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #9 on: July 08, 2007, 08:14:26 PM »
Since Ben has worn other hats such as his "W" hat and a Friar's Head one in the past, I was interested in this one.But there was no way to see the writing on the television except for when he was interviewed at the end.

   I figured I could elicit some comments like Dr. V's. You're the one that needs to lighten up Mr. Redanman ;D
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noonan

Re:Crenshaw's hat is a big departure.
« Reply #10 on: July 08, 2007, 09:11:52 PM »
David Frost's hat in the euro tour this week was blank.

 :o
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Paul Carey

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #11 on: July 08, 2007, 09:20:38 PM »
That hat is a perfect marketing ploy....and I liked the perfect marketing ploy!

PC
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Jim Nugent

Re:Crenshaw's hat is a big departure.
« Reply #12 on: July 09, 2007, 01:44:16 AM »
The hat may be a marketing ploy, but I wonder how well it works.  Do C&C get more business because of it?  From the little I know of how architects get business, I would think the answer to that question is no.  Can anyone clarify?    
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Rick Shefchik

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #13 on: July 09, 2007, 01:53:22 AM »
Nice tournament by Ben, but it's possible his spotty and infrequent play over the last few years has resulted in no sponsor offering him enough to buy the space on the front of his hat.
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"Golf is 20 percent mechanics and technique. The other 80 percent is philosophy, humor, tragedy, romance, melodrama, companionship, camaraderie, cussedness and conversation." - Grantland Rice

JESII

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #14 on: July 09, 2007, 07:34:43 AM »
Do we really think Ben is hoping to find his next client through advertising on his lid while playing golf? Would anyone that is going through the process of building a golf course not know of the success he and his company have had in the field? They might not get asked to bid on every project that comes up, but I guarantee it's not from anonymity...


WV,

Nice avatar...
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John Kavanaugh

Re:Crenshaw's hat is a big departure.
« Reply #15 on: July 09, 2007, 07:55:05 AM »
Why do they put Bud ads in Busch Stadium?  There just might be someone in Moscow that hasn't heard of Sand Hills.  I just wonder if he back charged the company for the space as I have seen people do for putting magnets on the side of their car.  Pisses you off when you are a silent partner.
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John Kavanaugh

Re:Crenshaw's hat is a big departure.
« Reply #16 on: July 09, 2007, 08:00:27 AM »
I am sorry to say that the C&C hat is not available on the Sand Hills web site but here are some wanna be deals of the century.  These could go right next to your Master's gear:

http://www.sandhillsgolfshop.com/Sale.html
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John Kavanaugh

Re:Crenshaw's hat is a big departure.
« Reply #17 on: July 09, 2007, 08:10:19 AM »
You can buy the hat here, I just wish they sold coolies.

http://www.bencrenshaw.com/MainOrder.htm
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Jim Nugent

Re:Crenshaw's hat is a big departure.
« Reply #18 on: July 09, 2007, 09:27:27 AM »
Quote from: John Kavanaugh on July 09, 2007, 07:55:05 AM
Why do they put Bud ads in Busch Stadium?  There just might be someone in Moscow that hasn't heard of Sand Hills.

Lets see, John, how that might play out...

Russian billionaire Michael Borchovsky, speaking to his planning committee: "I vant a golf course at our luxury hotel in ze Caucasus.  Who vill build it?  Jack Nicklaus?  Or zat one Trump always uses, Fazio is his name?"

Borchovsky assistant Boris Sokolov: "Misha, NO!  I vas vatching ze Senior Open, and I saw zis golfer named Ben Crenshaw, and he vas vearing a hat, and his hat had the words "Coore&Crenshaw" on it.  Ve should hire HIM."

I'm kind of missing the connection between a hat with that name on it and golf course architecture.  
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Tim Copeland

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #19 on: July 09, 2007, 09:29:03 AM »
Quote from: P Thomas on July 08, 2007, 07:51:52 PM
Quote from: Mike Sweeney on July 08, 2007, 05:53:01 PM
Quote from: michael_malone on July 08, 2007, 05:38:34 PM
I don't think many marketing people would consider the simple names of two people in small type on a hat much of a sales pitch.

Actually the two names is a big leap from Ben's days with Buick:



I always thought Ben looked so out of place with that Buick hat...


Kinda like Tiger looks out of palce shilling for Buick....when he drives an Escalade with double spinners
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mike_malone

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #20 on: July 09, 2007, 09:47:02 AM »
 Other than his playing partners I don't think anyone could read the words on the hat.I think it shows a guy who doesn't want to make a quick buck. Is there something so odd about that that it isn't believable?
« Last Edit: July 09, 2007, 09:48:42 AM by michael_malone »
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Mike Sweeney

Re:Crenshaw's hat is a big departure.
« Reply #21 on: July 09, 2007, 09:58:41 AM »
Quote from: michael_malone on July 09, 2007, 09:47:02 AM
Other than his playing partners I don't think anyone could read the words on the hat.I think it shows a guy who doesn't want to make a quick buck. Is there something so odd about that that it isn't believable?

Ah Mayday, we are discussing this on GCA, so obviously SOMEONE else was able to read the hat. Maybe it was reverse psychology by the Brand Management Manager at C&C's Marketing Department to make it small so that we would be more curious about it!!

PS. I doubt Ben is in the design business for the money. He could make money a bunch of other ways with his resume and personality. As Bruce Lietzke, "I have no appreciation for golf history. We roomed together a long time ago. I would look over and see him reading a golf book and he'd be crying. I don't think I ever cried over a car magazine."

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mike_malone

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #22 on: July 09, 2007, 10:59:19 AM »
 Bill,
   You may have missed my comments on my underwhelmed feeling after playing Hidden Crrek.
« Last Edit: July 09, 2007, 11:03:56 AM by michael_malone »
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John Kavanaugh

Re:Crenshaw's hat is a big departure.
« Reply #23 on: July 09, 2007, 11:01:00 AM »
Quote from: Mike Sweeney on July 09, 2007, 09:58:41 AM

PS. I doubt Ben is in the design business for the money. He could make money a bunch of other ways with his resume and personality.



I don't fish for the meal but I still bait my hook.
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George Pazin

  • Karma: +0/-0
Re:Crenshaw's hat is a big departure.
« Reply #24 on: July 09, 2007, 11:05:45 AM »
A few years ago, Paul Stankowski was playing on Tour with no hat or visor, or logoed shirt - I thought it was a good look, though it was likely just some sort of statement that he was looking for sponsorship.

Ben probably switched because someone was complaining on here a couple years ago about the W hat. :)
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Big drivers and hot balls are the product of golf course design that rewards the hit one far then hit one high strategy.  Shinny showed everyone how to take care of this whole technology dilemma. - Pat Brockwell, 6/24/04
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