While driving to Greenville, SC today, I had plenty of time to think on the road. With Golfweek's new rankings and Golf Digest's set to come out in the May issue, I wonder how important rankings have become.
Have Mr. Klein's Golfweek and Mr. Whitten's Golf Digest ranking become too powerful? Meaning, we've all read stories about how an owner wants a "Top 100" course or a "Top 10 Best New" course which will help with any sort of marketing in gaining golfers, whether it's a private course or a resort/public. If a new course has those lofty expectations and the raters view the course differently than what the owner(s) intent is, how much does this affect the early success of a golf course? Does the course have to stay open to the public longer to build a membership? Are real estate sales less than projected? Are golfers less likely to drive out of their way to play? Just how important are rankings to the success of new golf courses when the judging is left up to raters?
Tony Nysse
Sr. Asst. Supt.
Long Cove Club
HHI, SC