Chris,
That would seem to confirm my belief with respect to the negative impact that Televised PGA Tour events have had on local golf courses.
Think of this in any other context.
You do something that only affects one half of one percent of the golfers, yet, the entire membership and prospective members view it as an improvement to the course.
Would I like to be able to do that in my business.
You're correct, perception is reality for some.
Unfortunately, you had to spend 3,000,000 to get there.
Will competing local clubs see what you've done and enter the distance race ?
Will they too embark upon a "perceived" improvement program, creating a new cycle of "perceived" needs on the part of all clubs in the area ?
Talk about whipped cream on S___.
Perhaps its part of the "my course is bigger and better than your course" syndrome.
Pat,
I hear you and believe me I agree that some of what I do is just stupid, but it is "working" in the sense that that is what the golf market says it wants. If you can't beat 'em...
The $3M in fairness, was not just for the length. We had a 33 year old irrigation system, pencross greens (filled with poa) from 1979 and cart paths that were knocking the dentures out of my seniors! As part of the re-do I had the opportunity to add length and I did. (I actually shortened the tees for both my seniors and ladies).
I had many of my ladies "insulted" (I swear that is what one lady said) for making my most forward tee 5103!. I have 5 rated ladies courses--5103,5412,5775,6077 and 6429 and yet they act like I have insulted them with new tees! They used to have one rated tee--5376
Today was the first weekend we have been open since the project started and I chuckled to watch the guys play the tips in November. The old tips were 6576 and new tips are 7005--a huge increase.
After 4 1/2 hours they were all smiles after shooting 10 strokes above their handicaps and wearing out their 4-woods
I do think many just wanted to see the "whole course" and then will move to a length that is appropriate. There is a perverse pride in length though. I actually shortened a couple of holes, one from 322 to 295 to make it driveable and during construction I had numerous people wonder aloud if that wouldn't "jeopordize" the magic 7000 number. I actually discussed NOT wanting to be 7000 with the architect Michael Riley and when I print scorecards, I might fudge and "shorten" the course to just under 7000. That will piss off the scratch group!!
You are dead on about the pernicious influence of television (the Masters effect). I also have the "resort course effect". My course is modestly priced and when my members come back from vacation golf (or golf at a high end private they played) they always have suggestions about some little thing we could do to "improve". I particualrly like when a member asks why we can't have x or y since the other club they just played provides it "for free". (They don't always get that higher dues, more "free" stuff equation).
I swear to you, there is a new product out that uses a block of ice and a fan to "air condition" the golf carts
Just what golf needs--people more comfortable lounging in the carts!!
I'd love to find the inventor and kick him in the nuts