Jim,
I think one of the big facts that "hides" this course is the scorecard yardage of 5989 yards from the back tees. I feel the great majority of golfers will immediately turn their nose up at that.
The aerial is less than inspiring as well and it took me driving past the 7th hole on Ellis Road to actually realize the course was on a GREAT piece of property.
However, how many courses have golfers hitting 5-iron, SW, 3-iron, and 9-iron into the par 3s?
How many courses have par 4s where TRAJECTORY on the tee shot is just as important as distance like the 5th, 8th, 11th, and 18th at Merion West?
Both par 5s are reachable, but with devilish greens and angles that make bogey just as easy to make as birdie.