"— do holes look like they play? Or vice versa?"
Forrest;
Like most things in golf and golf architecture the answer to a question like that is obviously in the eye of the beholder.
In the eye of this beholder the answer is very much NOT NECESSARILY.
I'll give you a great example---one that is used so often when these kinds of questions arise----Riviera's #10.
Here is a hole of a bit over 300 yards that plays from a slightly raised tee to a big wide basically flat piece of naturally featureless ground.
Do you think Riviera's #10 looks like it plays or plays like it looks?

And in that is probably what the essence is all about of the nexus of what golf architecture should look like and play like.
