I applaud the OGA for trying something different, but I have reservations about this.
The "non-linear" stuff is an important consideration. I'll agree that there is no ball out there that gives a 12% gain at 120 mph but only 10% at 105 mph. However, if the gain is 10% distance for 10% swing speed, the gap will grow between two players, since 10% of a bigger number is a bigger number. If Player A was driving the ball 280 and Player B only 240, and both pick up 10%, Player B is now another 1/2 club shorter than Player A; another 10% and it becomes a full club. This is where the "non-linear" idea comes from, incorrect terminology though it may be.
BUT, and this is important, part of being a better player is hitting it farther and straighter, isn't it?
What the OGA proposes to do is find a ball that reduces the better player's advantage for being a better player, which ain't the way it is supposed to be, is it? IF that ball exists (and that is a BIG if, I think) why penalize only the longer hitters? Why not find a ball that spins like crazy off the driver and penalize the crooked driver?
So far on this thread, the presumption has been that the Mojo or Solo or Noodle type ball is what they are talking about. I don't use those regularly, but my impression of them has been that I hit them equal distance with my driver, and actually gain a bit of distance on irons because they don't spin off irons like premium balls do. I'm not sure I see where the gain is there.
Anybody have any ideas as to a ball that maxes out at 105 mph swing speeds?