News:

Welcome to the Golf Club Atlas Discussion Group!

Each user is approved by the Golf Club Atlas editorial staff. For any new inquiries, please contact us.


Ben Cowan-Dewar

  • Karma: +0/-0
A coming of age for Ian Andrew
« on: March 02, 2006, 10:20:10 PM »
Ian Andrew, long-time poster and gentleman extraordinaire received a great piece of press from Lorne Rubenstein today. Brad Klein is also quoted in the article, so I thought it newsworthy to pass along.

Course designer aims to bring back the fun

globeandmail.com
March 2, 2006
LORNE RUBENSTEIN

While the PGA Tour begins its four-week Florida swing this week at mostly modern and mostly uninteresting courses, a Canadian architect sits in his home office in Toronto, studies the values of the old game that endure and looks forward to articulating them in his own work.

Ian Andrew, 40, worked with golf course designer Doug Carrick for years, but recently went out on his own. "I want to build golf courses that are fun to play," Andrew said this week. "I'd like to find out if it's in me. Deep in my heart, I feel I can build better courses than what's out there."

By "what's out there," Andrew meant many courses built in the past 25 years. He said he and Carrick left on good terms, but that his vision differs from his former employer's. Andrew has written candidly of his views on his new blog, thecaddyshack.blogspot.com, and on his website, andrewgolf.com.

"I've watched the guys I play hockey with go from avid golfers playing 20-to-30 times a year to becoming occasional players the last five years," Andrew wrote on his blog. "Golf needs to realize that the massive build-out of strictly high-end courses that occurred in Toronto the last five years is not good for the game. It drove the prices up -- and the players away."

Andrew feels he has a better way, a less expensive and invasive way. He enjoyed Muskoka Bay Golf Club, the last course he worked on with Carrick, in cottage country north of Toronto, because it didn't involve as much earth-moving as he's seen in recent years. But that, Andrew wrote, was because the amount of rock on the site didn't allow for massive amounts of earth-moving.

Andrew worked for Carrick for 17 years, and realized five years ago that he wasn't building the courses he wanted to. He said the decision he made to go on his own was in the end a simple one, and that he had to make the break and start his own company. Already he's had one major disappointment, when a project in St. Catharines, Ont., on a crinkly, rumpled property that seemed to be moving ahead fell through.

Certainly he's entering a tricky area, simply because of all the big names who dominate the business. Those names include Tom Fazio, Jack Nicklaus, Rees Jones and Greg Norman. Developers who want their clients, potential golfers and members to recognize names hire these fellows, notwithstanding their fees that can approach $2-million (U.S.).

"The niche [Andrew's] after is very small," Brad Klein, an architectural critic and close friend, said yesterday from Oklahoma City, Okla. "Doak, Crenshaw and Coore and Hanse are the go-to guys in that style. The fact is that golf course construction is one-third of what it used to be [not long ago]. Sixty per cent of the projects are real estate-based, and the owners play it safe with those and go with the big names.

"If the real-estate guys are doing a third or fourth course and they want something different, they'll go to Crenshaw and Coore or Doak or Hanse," Klein said. "Or owners of private clubs might build the kinds of courses they do, but it's a very small slice of the market. I'm speaking from a businessman's perspective, not making a judgment on the style of the courses. Those guys have captured that market."

Klein works for GolfWeek magazine, and runs its rankings of top courses. He said 14 new courses appeared on its most recent top 100 list in the United States, and that five would qualify as the sorts of courses Andrew likes. Hanse, Doak and Crenshaw and Coore designed those five. "Nobody else," Klein emphasized.

Andrew is undaunted. He hopes his blog, to which he's committed himself for a year at least of daily postings, will attract attention, and he's encourage by the response he's received already. Meanwhile, he's put in a proposal to do a restoration of the Scarboro Golf and Country Club, an east Toronto course that George Cumming designed and A.W. Tillinghast later changed considerably. It has the potential, properly restored, to be one of the truly great classic courses not only in Canada, but anywhere. As Andrew said: "The bones are there."

Andrew has had some fascinating and informative discussions with Coore. He reads widely on course architecture, and has visited about 20 classic courses to enhance and expand his knowledge. He's ready to show what he's learned, and what he's confident he can do.

For now, he waits for the phone to ring. He waits, he blogs, and he believes, in himself, and a fun rather than frantic and overdone style of golf that the game sorely needs.
« Last Edit: March 02, 2006, 10:20:44 PM by Ben_Dewar »

ed_getka

  • Karma: +0/-0
Re:A coming of age for Ian Andrew
« Reply #1 on: March 02, 2006, 10:39:23 PM »
Ben,
  Thanks for sharing that. I hope all goes well for Ian. It takes a lot of guts to break out of a comfortable groove and pursue a dream. I look forward to seeing the thread that announces Ian's first project.
"Perimeter-weighted fairways", The best euphemism for containment mounding I've ever heard.

ed_getka

  • Karma: +0/-0
Re:A coming of age for Ian Andrew
« Reply #2 on: March 02, 2006, 10:42:22 PM »
Brad forgot to put DeVries in that list of Doak, Hanse, C&C, et al. There is just no way Kingsley Club doesn't make the list. Hopefully years from now we will be adding Andrew to the list.
« Last Edit: March 02, 2006, 10:43:04 PM by ed_getka »
"Perimeter-weighted fairways", The best euphemism for containment mounding I've ever heard.

Chris Parker

  • Karma: +0/-0
Re:A coming of age for Ian Andrew
« Reply #3 on: March 02, 2006, 11:32:01 PM »
Ben,

I'm glad you thought to post that.  I made sure I went out and bought a copy of The Globe & Mail today when I read Rob's & Ian's blogs.  Does Lorne Rubenstein's column always come out on Thursdays?  Usually I only buy the local paper.
"Undulation is the soul of golf." - H.N. Wethered

Tom_Doak

  • Karma: +3/-1
Re:A coming of age for Ian Andrew
« Reply #4 on: March 02, 2006, 11:57:28 PM »
I must say I really admire Ian for going out on his own without a new job "in the bank".

And I disagree with Brad's analysis.  It is indeed a tough business, and I'm sure it will take Ian a while to compete for the best jobs, if I have anything to say about it.  But Coore & Crenshaw only do two courses a year, and I only do two or three; in fact everyone who lays claim to the minimalist label seems to be a small firm and  "hands on."  So there should be some opportunities we can't take up.  

The hard part is to keep up a steady flow of work as a one-man operation; you have to be clairvoyant to predict when the jobs are actually going to happen, and which ones are doomed never to break ground.  

ed_getka

  • Karma: +0/-0
Re:A coming of age for Ian Andrew
« Reply #5 on: March 03, 2006, 02:38:48 AM »
Tom,
   As I learn more about what goes on in your business, the flow of work has to be really hard to deal with when you are establishing yourself. The feast and famine aspect of the business must cause more than a few ulcers.
    Given the variables of funding, permitting/environmental stuff, other jobs in progress how do you decide what you can handle and when you have to decline work? Does it get easier to predict which jobs are likely to make it all the way to opening day as you gain more experience in dealing with all the obstacles?
"Perimeter-weighted fairways", The best euphemism for containment mounding I've ever heard.

wsmorrison

Re:A coming of age for Ian Andrew
« Reply #6 on: March 03, 2006, 06:50:16 AM »
Ben,

Thank you for posting the article.  I appreciate the perspective that Brad and certainly Tom add to the business side of the equation in golf architecture.  Knowing that Ian went into this eyes wide open and understanding the risks and challenges make me appreciate him even more than I had already, which was quite considerable.  Ian is talented and a gentle man.  A gentleman in every sense of the word.  I wish him well with his design business.  He is good for golf.

ForkaB

Re:A coming of age for Ian Andrew
« Reply #7 on: March 03, 2006, 07:05:02 AM »
I don't know Ian, but I wish him the very best.  Following your dreams is what life is all about.

Ian Andrew

Re:A coming of age for Ian Andrew
« Reply #8 on: March 03, 2006, 09:03:41 AM »
My greatest fear when I made this decision, was that I would open my business, and nobody would care. That all the clients would remain with Carrick and that I would have closed the door on my design career.

I knew that I could survive with no income for around a year (savings + my wife has a successful career of her own). So I made the decision based upon: not trying to go out on my own would be a bigger lifetime disappointment than having to find another source of income. I will be honest I did have a tentative job arranged at a golf course if this all went bad. What was important was I was fine with that result, if it didn’t work out. My wife and I have lost a series of close friends to Cancer and through this made the commitment to a life of no regrets and no lost opportunities. That’s also why I went to Ireland with my father rather than save the money last fall.

Tom said I had guts to go without having concrete work, but that’s not completely true. I assumed that I had 12 “sure” clients that would come with me, and hoped for another 6. The reality turned out to be around 20, and I have written proposals for another 4 clubs this winter. I have a business, and a base to pursue new work.

I understand my place in golf well enough to know that the foundation and strength of my business will always be renovations. It is my comfort and something I think I do very well. I look forward to my first course, because I have 17 years of learning with Doug and I am also well traveled and well read on design. I have also taken the time to talk to many of the architects to get their insight (I will always do this – I like architecture too much not to). Lorne mention 20 courses in the article – that was actually 20 “Minimalist” courses (mainly Coore, Hanse and Doak) – and yes Ed, Kingsley with Mike is already scheduled for this year. I’m very aware of what has been done by the current architects - and I admire their work.

As Lorne said I’m just waiting for the phone to ring.  ;D Finding new work is hard – particularly the first job – the leg work would probably surprise people on GCA more than any other aspect of this job. I’ve obviously done work for Doug, but it’s hard to claim responsibility without stepping on his toes – and I’m avoiding any contact his clients or potential clients (I have to distance myself from him first). So my focus is about getting people to understand I’m out there and to understand my vision. That’s why I started the blog so people would get to know what I’m about – it seemed like an interesting way to try get my story out – and I’m having more fun doing it than I expected.

The bad of the first few months – no income

The good – I play one on one hockey with my youngest son for an hour 3 days a week. He’s home with me 4 mornings a week until winter goes away (I work in the evening a lot).

Thanks for the comments and encouragement,

Sincerely,

Ian Andrew

George Pazin

  • Karma: +0/-0
Re:A coming of age for Ian Andrew
« Reply #9 on: March 03, 2006, 01:19:23 PM »
"The niche [Andrew's] after is very small," Brad Klein, an architectural critic and close friend, said yesterday from Oklahoma City, Okla. "Doak, Crenshaw and Coore and Hanse are the go-to guys in that style. The fact is that golf course construction is one-third of what it used to be [not long ago]. Sixty per cent of the projects are real estate-based, and the owners play it safe with those and go with the big names.

The niche might be small now, but I think that's as much as because it's been underserved as any other reason.

Can't wait to play my first Ian Andrew original. :)

The hard part is to keep up a steady flow of work as a one-man operation; you have to be clairvoyant to predict when the jobs are actually going to happen, and which ones are doomed never to break ground.  

I think Tom is selling himself short here. I'd be willing to bet he has a better idea of which project will go through than he leads on. Just keep your eyes open and think things through, Ian, and you'll be fine.

And keep your overhead down. :)
« Last Edit: March 03, 2006, 01:22:24 PM by George Pazin »
Big drivers and hot balls are the product of golf course design that rewards the hit one far then hit one high strategy.  Shinny showed everyone how to take care of this whole technology dilemma. - Pat Brockwell, 6/24/04