Maybe these gen x'ers or y'ers or whatever they are, rebelled against conventional wisdom that hitting fairways is more important than an extra 30. Perhaps they just love to bomb it and found out hitting fairways doesn't matter as much as the old-timers thought.
I know I would rather hit a 7 iron from the rough than a 4 iron from the fairway.
Well, I think that's me. I'm a Gen Xer and I'd certainly like to claim I rebelled against convential wisdom about driving back even in the mid 80s but it would be a lie, it was lack of skill
I was never able to keep my trajectory down off the tee, even using drivers with lofts as low as 6.5*, nor did I learn to reliably work the ball both ways -- at various times I could count on a draw or fade, but never both.
But I did have the gift/curse of hitting the ball higher than about anyone with the driver, so I adapted to the game as its played by the pros today: I didn't work the ball around doglegs, I just took straight aim (perhaps favoring my preferred curve of the month) and hit over whatever was in the way, whether it was water, bunkers or tall trees. I was very long off the tee but not very accurate, so I was basically playing to be "between the trees" rather than in the fairway -- on most courses I was hitting it far enough that even if I found the rough I was fine, I just didn't want to be blocked by trees. Imagine my surprise and concern to find that the pros have all adopted my strategy! I should have patented it and extracted royalties from Vijay and Tiger
Really good players always told me that if I wanted to get down to scratch I'd need to learn to work the ball and get a better ball flight with my driver, and I'd need to find more fairways. Now with technology the game has adapted itself to my way of thinking (but I'm still not scratch, playing a shot from behind a tree is still just as much of a problem with a Pro V1x...)
Maybe that's why I dislike what it has done to the game so much. Its taken all these weaknesses in my game and made them either virtues or as unimportant as me not knowing how to properly play a stymie. These are real skills that used to separate me from a good player and no longer do -- like I said, I'm not scratch now so I'm not claiming they were the ONLY things separating me from them. But clearly this isn't supposed to be the way things work!