Pete,
What often happens on that hole is that because of the slope on the left hand side, you can't help but end up with less than a 100 yards. Yeh, you could hit a 5 wood and really lay back, but what often happens is someone hits a 3-wood and in the left middle part of the fairway and the slope kicks it to the bottom of the hill, leaving you somewhere in the 75-95 yard range, but remember that your adding probably at least 10 yards because of the uphill nature of the shot.
What I think makes this hole so great is that is presents options for both the very good player, and the average player(member). The good player will try and go for it, or at least try to get close if the wind is down wind. I've seen a lot of guys hit that green when the hole is down wind. The average player always has an option, and must really dictate their path to the hole once they get up on the tee.
Jason