As to the original question of who this might reward, its supposed to reward the magazines circulation department first and foremost. Its 99.9% a tool to sell magazines. Perhaps the other 0.1% may be to positively reward us gca's, or even influence golf for the better (a la 2 points for walking)
Ding ding ding. We have a winner. (And extra credit coming from a guy who has won two years in a row!
)
I don't have much to add in terms of forecasting the consequences, nefarious or otherwise, of GD's new category--other than to place me in the camp that believes this will have consequences on the ground at America's older clubs. But I am just so tired of LISTS--of the obsessive sorting and re-sorting and splitting of hairs. I know this is nothing new (as a sidenote, the most fascinating list I've seen in a while is the one Tom MacWood posted from 1939), but sometimes it seems to me that the only lessons golf magazines learn from their reader focus groups are that golfers like big, pretty pictures....and lots of lists. The underlying assumption, of course, is that no one likes to actually read anymore.
So that's my fear, and I don't think it's an unfounded one. Left unchecked, the list-making mentality can almost take over a magazine front to back. Suddenly so much becomes a sound bite, pre-processed and easily digestible. What gets the squeeze is in-depth reporting, thoughtful writing...the human voice. Because a list isn't so much read as absorbed, it's not hard to start applying that notion (even subconsciously) to other elements of coverage. Of course, when you ask less of your audience, next time you come around and ask them what they think, they will actually demand even less than they did before!
After several such cycles, what you'll probably wind up with is golf's version of the (utterly wretched) Robb Report. All service, all the time, consume consume consume. Never think. Consume.
All of these various lists may be interesting fodder for debate, but one can only consider them "thought-provoking" in the same way that one might consider divination by chicken-guts or oracular mumblings thought-provoking. Probably because there's no sense of authorship to hang your hat on--they just sort of appear from the ether and we're left to fill in the blanks. (Hence we get debates here on the impact of the comped round, and so on...)
At the end of the day, they might sell magazines, but they truly don't ask anything of their audience that might lead to a better understanding of what makes a golf course great.