Can the game be sold as a challenging, difficult game with significant upside benefits such as the outdoor environment (fresh air, attractive surroundings, etc...), exercise, ability to play at all ages, a system which levels the playing field for competitive purposes.
It is obvious that the economics must change to grow the game. But, what about the culture? The culture of the game, here in America and reportedly sliding the
american model direction in GB&I is that of woosie, cartriding, fashion conscious, business and influence seeking, status mongers, desiring validation and exclusivity. At some level, even the muni crowd exhibit some of those traits, IMHO.
What ever happened to Dr. Alister MacKenzie's prescription to play golf for healthful and invigorating purposes? Hardly anyone I know thinks of golf in the same manner as they think of walking on their treadmills or paddling their stationary bikes. (I know golf isn't exactly aerobic)... But, look at all the folks chasing health and youthful vigor swallowing down vitamins and herbals, tucking skin up their craniums, pulling their tummys back to their ears, etc. Do any of them think of golf as a means to obtain healthful invigorating activity. Not many, I don't think.
American culture (being exported elsewhere as well), contains the virus of golf's decline, partly based on these cultural expectations driving costs up, and partly because it gets superficial and exclusivity creeps into the social aspects.
I also agree with Bob H., that the 'first tee' is not all that it is cracked up to be. I often think it is more for the folks organizing it as another civic-socialite function to fly your own flag, than helping underprivledged kids who in the end won't be able to get into the exclusive and expensive world of golf anyway when they are old enough and on their own. It is like soccer moms and little league or youth hockey parents. Those youth activities are organized to a fare-thee-well, by the parents who want their kids to love them and their neighbors to admire them. Let the kids find the game because THEY love it for competition, exercise, and invigorating mind-body-fellowship stimulation.