I agree they could afford it, but given the relative lack of importance to the magazine, they would more likely just drop the whole thing. Personally, while I agree with the ideal of magazines paying full freight, since no one gets hurt in this relatively unimportant excersizs, I think the system is fine.
Theoretical questions -
First, have any of you in the press (or others) critquing the high standards ever accepted a free buffet, golf or other gifts from potential suppliers or vendors? Then you are just a "line drawer" telling others to be perfect, no?
Second - As opposed to a restaurant critic, who simply gives thumbs up or down (hey, did Siskel or Ebert ever attend a studio party with free food, etc? I'll be they have) and could be influenced, can a rater, who, after all can only rank one course best new, one second, etc. and is only a small part of the process, be influenced unduly if all courses comp him/her?
Even after the free round, how does the club know what there secret ballot is? And, how that dragged them up or down the ratings? That is probably enough cover for a conscientious rater to avoid pressure. At least, it would be for me.
The raters for various mags started out doing this thinking they were doing something good for golf that was also fun for them. I am sure there are some rankers out there who can be compromised. I suspect most cannot. I also know that the magazines have removed rankers who have been compromised, which is a pretty good check and balance.
(Imaginary Interview with God:)
Interviewer: If you could do it all over, what would you change about the Universe?
God: Well, I really let that golf course ranking thing get out of hand!