I may be a high-handicap golfer, but as many from GCA who know me would attest, I am a "scratch" when it comes to logo evalution and pro shop assessment!
The best logos convey a sense of history and/or place and preferably both, and beyond that, it is a matter of personal preference, obviously...
While FH is a fun and distinctive logo, and has the added feature of being created by a known commodity from our our community, my feeling is that it has to wait a while before it can be compared to the following, which is just a short domestic list:
1) Merion---my top choice as the most distinctive, site-specific and identifiable logo
2-10) Baltusrol, Chicago, Garden City, Inverness, Kittansett, Myopia, NGLA, Olympic, St Louis, Winged Foot in alpha order..
I do not tend to prefer the "badge" or "shield" or "crest"-type logos, but there are many great versions in this category as well...
Now, this discussion comes up every 6 months or so, and someone on their high horse (HBH, for example) will immediately come in and claim this is a thinly veiled attempt to determine who's a member of what club, and how to get access, so let the killjoys loose...