Adam:
This is a very interesting question of yours.
In one on one ocassions all of us on here have obviously had the opportunity to speak with various people about golf architecture and I guess all of us have seen their eyes glaze over as you said above.
But how many of us on here have had the opportunity to speak to a group of people about golf architecture? It's pretty damn interesting but probably very few of us have been able to do that.
In the last 5-7 years I have had the opportunity to speak to groups of people about various things to do with architecture. Sometimes maybe 25 people, and sometimes a 100 or 200 or so. Much of this was done at my own club during our restoration process and in four sessions we referred to as the "four forums" and other times at other clubs.
It's most interesting to see their reactions at various times and on various subjects to do with architecture.
I think there's a distinct logic in how to do this well and also how to do it badly and lose their interest or attention or even make them angry.
I sure have looked out there and seen the audience's reaction where many seem to look pretty glum or even appear to have there eyes glaze over. But I have also seen their eyes distinctly widen with interest and fascination. I've seen their heads nod in agreement and I've seen them really get into it with passion.
One needs to perfect his presentation and performance to some extent I guess unless he's just a naturally great speaker with a well-honed message, as a Brad Klein has become.
I think humor is a great tool to use and so is audience participation to some extent. As you speak intersperse what you're talking about with an occasional general question to the audience. That seems to get them almost individually involved in your talk---done well it works instantly.
But I'm a firm believer that there really is a sublime logic to restoration architecture and the necessary maintenance practices that truly makes it come alive. This is what one needs to perfect in his presentation to an audience on architectue, particularly restoration architecture which is the only thing I ever have spoken on to do with golf architecture. It's like verbally putting together a jigsaw puzzle as they listen to how the pieces logically all fit together. During some of those types of talks is when I saw their eyes begin to widen and their heads really nod and I could see they were definitely into it. That's how one turns a membership around on restoraton projects and gets them on-board the restoration train, in my opinion.
There are some other techniques I think one must use too. Anyone who speaks on this subject should know going in there are always going to be some well-known points of contention. And frankly those well known points of contention are always basically the same from club to club. Because that really is so true (some of my architect friends told me that years ago) a speaker needs to bring them up first before the audience does.
The tree issue. Lush green over-irrigation vs a lighter green or slightly brown to reestablish firm and fast. One needs to mention that the common perception that light green or somewhat brown grass is not near death as they always thought it was (it's actually much heathier in the end). The issue of the realities of green-speed and green surface firmness to playability. The issue of firmness "through the green" and firm and fast. Just ask them right up front----"who doesn't like the playability of firm and fast? You never get anyone raising their hand on that one. At least I've never seen it.
When one brings up these inevitably controversial and contentious issues first it's far better than letting them do it first. Before bringing any of those issues up first explain to them that they are about to see how these are the "pieces" (of the puzzle) that all fit together logically in various ways that make up the jigsaw puzzle of how a golf course can be more interesting for them but particularly how and why it will play easier or harder, because in the end that's the thing most all of them really care about!
(I just love the jigsaw puzzle analogy to this over-all subject of architecture and restoration architecture and its necessary maintenance practices that need to follow. It seems to show audiences that while this stuff is really not that simple (and they're not idiots for not heretofore understanding it very well) it really isn't rocket science either, and just like a jigsaw puzzle, even a kid can understand it and do it if he's interested
And, of course, you have to assume they are interested, or they probably wouldn't be there).