Mike,
Callaway's son also formed a book company back in the latter part of the '90s to publish works by some of the better known golf writers. I think that venture went belly up due to lack of payment on Callaway's part but it also had a conspiratorial look about it. Imagine, a book company owned by the son of a golf magnate hiring numerous golf writers to create stories and at least one of them asking to be paid in Callaway golf equipment. Sheesh
I have always believed that Tim Finchem holds a lot of power in his hands. The USGA, Callaway, Titleist, etc., can make all the moves they want but if it ain't happening Sunday afternoon at 4 o'clock on your Zenith, it just ain't happening. They may be involved in a symbiotic relationship but the bucks flow from your TV dial and he derives his power from there.
If the USGA prevails, and I think it will, we'll see a "rebirth" of balata-type balls. They will be used on Tour but they won't be required for all events so you'll still see the Pro V1's and CallaFlites being used. Manufacturers will market them as "The choice of shotmakers everywhere".
Everyone will be happy, the Pros still get their endorsement money, the ballmakers have another product to market, clubs won't be forced to lengthen their courses if they choose the "new" ball for their event, the rules of golf remain cohesive, the USGA can go back to Merion if it can find room for the tents cities and the non-Tour world can go bombs-away, unless they want to become "shot-makers" like their favorite Pro.
It is a perfect world after all.