Mike,
I guess it becomes a question of values. I, for one, do not equate athleticism to only distance. I do believe that in some situations distance should be rewarded, but there is so much more athleticism in golf than just brute strength. Finesse, touch, distance control and what not need to be tested as well.
I believe in the past five or ten years we've finally seen distance rewarded as it should be, but lately the distance a player hits the ball is becoming too important and too rewarded.
Again, all my opinion... frankly, I'd like to go back to 1998.