I certainly wouldn't call Hurdzan&Fry or Bob Cupp underrated. The former have had good sites all over the U.S. and some in Canada. Still they have yet to produce a unique, national rank caliber golf course, except maybe Calusa Pines. I speak mainly of one of my home courses, The Ledges, which is all the site the two could have ever asked for. Instead, we got a golf course and residential development that would achieve a 4, 5 or maybe a 6 on the doak scale. (he may think more highly of it, I dont know) It is still a great place to play, I might add. You certainly have to commend them on their sales pitch though. I remember when the Ledges was just an idea, and Hurdzan Fry were in my living room I was looking at their design/construction book blah, blah, thinking, "wow, these courses look pretty good in the pictures, why haven't I heard of them." I would soon find out. BORING. Every par 4 between 400 and 459. Shortest of 5 par 3s, 180. Three par 5s over 570. IMO, the routing sucks. There is not a single hole on the golf course where the "Ledge" is to the right, which is an automatic two shot penalty in the variety category. The views are beautiful though. Anyway, they did a great job convincing the developers that they were the guys. Hurdzan is really good at regurgitating that scientific turfgrass and drainage jargon that makes everyone feel stupid. Concurrently, I had just purchased the Confidential Guide and mentioned Doak's name, for which the Developers did not bat an eye.(at my 14 year old, chubby, goldylocks) I wish I knew how that would have turned out. As you might have guessed, the ledges never gained the national acclaim the site was worthy of, and the financial burden has shifted hands several times as a result. And, I have no sympathy for them. Jim Howell does keep the place in superb shape. Also, with the exception of the lower holes, there was very little dirt moved, and they still screwed it up.
Please note, this is not a knock on their character, both are tremendously nice guys.