Marc,
Michael Hurdzan's book "Golf Course Architecture" includes a section entitled "The Recreational Process of Golf". Interesting reading.
He divides the recreation process into five steps...
Part 1-Anticipation
Part 2-Travel to the experience
Part 3-The experience
a. Arrival impression
b. Preparation
c. Participation
d. Cooldown
Part 4-Travel back home
Part 5-Remembrance of the total experience
Hurdzan then goes on to devote a page (or four!) to each of these headings.
In your case, we could talk about the "The experience". This begins with "Arrival impression", the instant the golf course comes into view; at this point control of the experience shifts from uncontrollable others to the golf course team. As Hurdzan says, that first impression will immediately disappoint, fulfill, or exceed very intense levels of expectations within each observer. He talks about an "understated" entry impression, such as crossing railroad tracks, driving through a chain-link fence gate, past a maintenance compound, and into an undersized parking lot at Pine Valley. He goes on to talk about all sorts of things in the arrival at the golf course. The example used in his book is based on the experience at "Devil's Pulpit" in Ontario, Canada, one of his designs.
In "preparation", he seems to talk about the fact that the simple things should be taken care of...broken down ball washers, broken benches, dirty towels, dirty restrooms, etc.
"Participation" discusses certain items such as a survey conducted years ago asking golfers how they felt about the course they were about to play and how they felt after playing the course; he said the results were surprising. What was most important to golfers about the course were, in order:
1. condition of greens
2. condition of tees
3. condition of bunkers
4. condition of fairways
5. condition of roughs
6. condition of practice facilities
7. design of the course
Departing golfers placed even more emphasis on the maintenance of the course. The conclusion of the survey was that maintenance is more important than design.
Hurdzan also describes how other design considerations can influence whether the expectation levels of the golfer are exceeded. Things like...no golfer likes to lose golf balls, so the fewer he loses the more he enjoys the round. Golfers like to play from nicely situated or raised tees. Golfers like playing downhill. Blind hazards are abhorred, and greens should not be too confounding. As he puts it, golfers like golf courses that look hard and play easy.
Hope this helps.
Merry Christmas to everyone.
JJ