Brian
I'm not sure I could really comment on the the merits of the hole, as all I know of it is this one pic. But I can say it appeals to me because:
1. I like the open, 'vastness' feeling it conveys
2. It looks oh so linksy, firm and bouncy
3. The land appears to be well-rippled
4. Its unusual looking
5. I can picture hitting a shot that lands short/left that scampers on and takes the contour
6. Its golf, and I am one of those freaks who happens to like, at one level or another, almost any course I have ever played.
I tend to agree with you re modern courses--but my complaint tends to be that too many that I have seen are dullish, devoid of real interest.