Tom,
I just recited the same quote a few weeks ago during a consulting session at Fresh Meadow on Long Island. Along this same line, bunker placement became a point of discussion relative to how they fit into an expanded fairway scheme. Colt and Alison did a generally good job with bunkering their greens to create a variety of preferred angles from the fairway. In many cases, fairway bunkering was not necessarily needed. During my discussion with the club, who wanted to remove a bunker (which was somewhat in play and somewhat valuable 50 years ago) and move it further down the fairway, I suggested there was no need to move the bunker due to the fact that it was on the side of the fairway players would strategically want to stay away from anyway (the green is set up with a predominantly front left to back right orientation - with bunkers on the inside). I suggested that if they wanted to install a new bunker to challenge the modern player, it should be down the left and they should widen the fairway down the right, where they wanted to put the bunker. Or, I suggested just widen the fairway down the right. The strategic objective of bunkers, I believe, should be to challenge the player on the line that provides an advantage for the next shot, move the players eye away from the best line of play, or to visually establish the orientation of play. When even a single bunker is used along with a "wide" option, where the wide option is not the best line to play the next shot, you have the simplest form of interesting strategy. Tight fairway reduce options and therefore reduce interest. I hope Milwaukee is "open" to the idea.