TEPaul, you raise some very good points. I have no intent of misleading members. It's a matter of working with them, slowly, building confidence, and not trying to explain too much too soon. Some will care more than others and appreciate design integrity; many will have more superficial concerns about aesthetics.
The process of educating them is to start with basics, then broaden and move to a larger agenda. I have found that starting with a common denominator, i.e. healthy turfgrass, is very helpful. But once you introduce the issue of maintenance and course quality, you soon get into issues like bunker shapes and placement, playability, strategic variety, ground game, hole placements on shrunken greens, lost chipping areas, making the course more amenable for a wider range of players. Ultimately, the point I try to get to is that restoration - widening the playing space, firming up the course, recapturing ground features - produces healthier (i.e. deeper-rooted) turfgrass, and at the same time it makes the course easier for high-handicpappers and harder for low-handicappers. All of which gets you to the agenda you really want.
Good agronomy is not all that different from good strategy. Slow, water-logged, tree-lined courses are easy for scratch golfers and hard (and no-fun) for hackers. Firm, fast courses are more enjoyable for high-handicappers ands harder for low-handicappers. That's the goal.
It also helps to talk about design heritage, unique identity, enhancing the special character of the landofrm, enjoying views, making the game more interesting. Ultimately, the analogy is that a baseball game at Shibe Park or Wrigley Field is a better game and more enjoyable than a ball game at Veterans Stadium or Comiskey Park Same game, but it's different because the venue has changed.
Obviouly, every club differs. But the empirical evidence of readership, books ales, magazine circulation, etc. is that golfers for the most part are not eager to embrace design issues, even as they are deeply affected by it.
The most interesting aspect of all of this education is that the more you do of it at any one club, the more golfers enjoy and want to see more of it. So it works, But I'd prefer proceeding by way of scalpel rather than a jack-hammer. The patient proves less resistant.