Don't believe the list hype
By Geoff Shackelford
Contributor to Shark.com
The Associated Press carried the news on its wires. Even ESPN's SportsCenter reported that in a shocking twist, Pebble Beach Golf Links has dethroned Pine Valley as the No. 1 course in the United States according to Golf Digest's "America's 100 Greatest Courses."
Was it news? Or silly hype?
The magazine's highly anticipated bi-annual top 100 list and accompanying state-by-state register of greatness tries to improve each time out by unveiling more categories to identify top-notch courses. Noble maybe, but not only has the effort proven fruitless, the out-of-control mess known as the "Top 100" has become such a disaster that a small group of people behind the scenes have to create confusion by adding more categories and bonus points just to save the magazine from embarrassment.
Some of attempts to mask panelist oversights are comical, other panelist blunders are foolish and some are downright irresponsible in trying to identify "great" courses. Consider that Bethpage Black, a frequent member of the Top 100 club over the years, dropped off the list in 1999, only to reappear in 2001 at No. 46. How can this happen?
"We removed it in 1999 while it was being remodeled by Rees Jones in preparation for the 2002 U.S. Open," wrote Digest architecture editor Ron Whitten. "Frankly, the removal was our mistake, but our panelists bailed us out, giving Bethpage such high marks that is springs back onto the list at a lofty 46th place."
But if the process is so good at identifying greatness, how can a course undergoing a simple remodel fall off the list? This is not the first renovation in the history of golf, so how does the process allow this to happen?
Confusion. Consider how the process for identifying greatness works. Or doesn't work.
The Stadium Course at PGA West debuted on the Top 100 list, then fell off a few years later.
Eight-hundred panelists described as "publicity-shy" single-digit handicappers (hacks with an eye for architecture are not welcome) weigh in on new and old courses. The golfers are selected because they are well connected or because they carry a low handicap or because they travel a lot. The concept of evaluating architecture still hasn't been mentioned as a pre-requisite for membership.
The panel looks at eight categories, issuing a 1 to 10 score. The well-defined "Playability" category used to count for public golf, but somehow it's not relevant to Top 100 greatness. The actual categories used are "Shot Values," "Resistance to Scoring," "Aesthetics," "Design Variety," "Memorability," "Conditioning," "Ambience" and "Walkability."
The last two categories are new for 2001 and are included in the infamous "Tradition" score. That part of the scoring equation has become legendary because of its arbitrary ability to correct the Top 100 as the editors see fit. For an interesting exercise, check out the 2001 Top 100 list without the "Tradition" score added. It's interesting to see how much ambience, walkability and tradition move the list around, especially in the top 10.
Several things about the 2001 list reinforce doubts about the credibility of the rating process even though the efforts to cover so many aspects of a design seem well-intentioned.
Beside the fuss over Pebble Beach surging to No. 1 thanks to a new $9 million par-3 and better "ambience," the Digest list reveals a disturbing trend: panelists fall in love with certain new courses, only to cruelly turn on those courses just a few years later. It is a dangerous trend because money is subsequently put into "fixing" the course to get it re-listed even though nothing has changed since the place opened. Or worse, superintendents and managers lose jobs because the course drops off the list. All because the panel realized it got a little too excited when the course first opened and failed to notice if any decent architecture was present.
Consider these layouts from the 1993 Golf Digest Top 100 and their standing today:
COURSE 1993 TOP 100 RANK 2001 TOP 100 (2001 STATE RANKING)
Oak Tree Golf Club No. 52 Not Ranked (No. 3 in Oklahoma)
Desert Mountain (Renegade) No. 53 Not Ranked (No. 8 Arizona)
Troon Golf Club No. 55 Not Ranked (No. 7 Arizona)
Haig Point No. 58 Not Ranked (No. 9 S. Carolina)
Barton Creek (Fazio Foothills) No. 60 Not Ranked (No. 7 Texas)
Old Marsh No. 78 Not Ranked (No. 13 Florida)
Sherwood No. 79 Not Ranked (No. 16 California)
Wynstone No. 85 Not Ranked (No. 22 Illinois)
Desert Mountain (Cochise) No. 87 Not Ranked (No. 15 Arizona)
Kaui Lagoons (Kiele) No. 88 Not Ranked (No. 6 Hawaii)
PGA West (Stadium) No. 93 Not Ranked (No. 25 California)
Wild Dunes (Links) No. 100 Not Ranked (No. 7 South Carolina)
How can a course go from a Top 100-caliber design to one that is barely ranked in its own state eight years later, such as Wynstone or the Stadium course at PGA West? If anything, those courses have matured, not deteriorated. But because the Golf Digest panel is so easily infatuated by the latest multimillion-dollar "experience" instead of focused on the integrity of the design, the army of panelists keeps making questionable selections that they quickly back down from in short time.
Which brings us to this question: if Golf Digest rated the Top 100 films, how would they do it?
According the system they use now, the cleanliness of the theater floor would have as much impact on a film's rating as the character development. The attitude of the ticket taker would mean as much as the plotline.
The timeless nature of Pebble Beach and Pine Valley stems not from having the best accoutrements and experience, but from their enduring design strategy and the character of the architectural features.
Sure, the experience is great at those courses and there is no doubt they are special. But regardless of the grandeur of the locker room, the caddy uniforms or the food in the grille, it is strategy and design character that carry certain courses to the top.
It's the same way timeless films rely on a unique plot, an emotional theme and wonderful acting, and not on the cleanliness of the theater. Yes, a bad theater can take away from your enjoyment of a film, but would a film critic hold that against the movie in his review? And wouldn't the critic be shrewd enough to look past the burnt orange drapes if he was watching Citizen Kane?
Conversely, the focus on golf experiences and other non-essential elements has me convinced that Golf Digest would rank "event pictures" like "Independence Day" or "Mission Impossible 2" in the top 100 films of all time. These summer B movies, which rely on special effects to cover a thin story, would make a big debut, only to drop off the list once the panelists went back and recognized what they should have the first time: that they lacked substance, character and a story.
Meanwhile, the story told by a Cypress Point or a Merion is brilliant not only on first inspection, but on the 50th time around too. They are "The Godfathers" and the "Citizen Kane's" of golf. These courses are not great simply because they are old and famous. They are timeless because their strategic, charismatic architecture holds up over time. They tell a great story that every generation can relate to.
So until the majority of panelists stop judging a course based on their own personal experience (or how well the staff treated them or what score they shot), new courses are going to continue to make big ranking splashes, then quickly fade like bad summer movies. The Digest editors will have to keep fudging the numbers as long as the panel emphasizes the latest, greatest experience -- or worse, their own games -- over the architecture of the course.