Tom Doak mentions above that an owner might have thought a hole would be "too easy" due to some recommendation by Tom Fazio.
I have NOT heard the argument of "too easy" used constructively one time in the few years I've been interested in architecture! Not one time! But it is a tricky argument to counter!
Maybe some of us on this website think we know more than we do but I have rarely seen the general point of "too easy" discussed much on here in any serious architectural context. Holes and courses are mostly discussed in the context of how much does a hole demand of a golfer, what does it make him think about and feel like, what does it do to his choices and those shots, what does the hole do to the ball in some situations?
If somebody doesn't want to hear these things or talk about them, it seems like their first reaction and argument is; "it makes the hole too easy."
We have a hole a Gulph Mills that was up for a restorative effort, that, in my opinion, would take it back to what it was originally intended to be by Perry Maxwell. Basically the hole is what I would call a conceptual copy of ANGC's #13--a short "go/no go" par 5.
Due to neglect and misunderstanding the meat of the hole has been shut down and closed off by trees and as a result it has become a one dimensional hole that has to be played about the same way day in and day out by most golfers. Basically the hole has lost it's gambling options and become fairly humdrum!
So we recommended that the trees come out so a golfer can have a tempting chance at that gambling "go" option at the green in two again. And for the other 95% that can't hit the green in two there will be a tweak to the green that can also make their third shot multi-optional and exciting!
But those that can hit the green in two screamed bloody murder that taking out the trees and allowing them to go right at the green in two would make the hole "too easy".
But I believe we successfully countered them not by countering with just; "No, it won't be too easy", but with another argument.
Firstly, this hole has a quarry to carry that fronts the green (mimicing Rae's Creek). So we said, yes the hole will be eagled and birdied more than the way it now is. In that way it will be easier. But to do that the golfer will have to execute three superb shots or four very good ones. Failing that, or refusing to gamble on the hole might allow the golfer to make par but now the more conservative lay-up and third shot will be much more multi-optional. So for those that will now be able to gamble the hole will produce far more bogies, doubles and others than it does now! That definitely seemed to satisfy them and counter their argument of "too easy".
In a nutshell a simple way to explain this is that the hole now with its options shut down produces a very narrow spread of scoring through the membership, but with the options opened up again the hole will produce a much wider spread of scoring both very good, good, bad and very bad!!
This seemed to satisfy them and why wouldn't it since it's patently obvious? So the best way is to give them the "too easy" argument at first, PROVIDED that they hit a few really good shots! But failing that there will be a higher price to pay. Let's just call this simple argument the "wider score spread vs the narrower score spread" argument!
If they still argue that the hole will be "too easy" just tell them that they must be really good to hit those three or four superb shots day in and day out. You know they can't counter that one because it would be admitting that they are that good and of course they know they aren't that good and they know you know it too!